Reported no-show rates, costs to restaurants, and studies on reminders and deposits.
average UK no-show rate in 2023, up from ~5% a year earlier (ResDiary, 2024)
estimated annual cost of no-shows & rising costs to UK hospitality (The Caterer)
of diners are happy to give card details to secure a booking (ResDiary, 2024)
improvement in no-show numbers reported from reminders (OpenTable)
ResDiary's 2024 report put the UK no-show rate at 8% of bookings in 2023, up from about 5% the year before. It found that 76% of venues were affected. Earlier BBC reporting cited roughly 1 in 7 bookings failing to show. These figures cover different periods and groups of restaurants.
The Caterer reported an estimated £17.59 billion annual cost from no-shows and related rising costs across UK hospitality. ResDiary estimated an average annual loss of about £3,621 per venue. For your own restaurant, the cost depends on the number of empty seats, expected spend and whether you can rebook the table.
The studies cited below report lower no-show rates among guests who received reminders. One analysis of 46,884 reservations across 257 restaurants found a delivered SMS reminder was associated with a 16% lower no-show rate. OpenTable reported an improvement of around 40%. Include the booking date, time and a cancellation link in your reminders.
In the Resos No-Show Index, bookings with a deposit or card hold had a 0.80% no-show rate, compared with 2.47% for bookings without protection. ResDiary found 62% of diners were happy to provide card details to secure a booking. These reported results are useful context, but the effect at your restaurant may differ.
Start with these steps:
QuickTable Pro includes SMS confirmations, reminders, optional deposits and one-tap cancellation. When a guest cancels, you have a chance to offer the table to someone else. Pro costs £50/month with no per-booking commission.
One operator, Andrea at Sapori Italiani (Newry), told us QuickTable "halved the amount of phone calls we receive for bookings."
Figures are drawn from third-party industry reporting and studies as cited above and reflect the periods stated in each source. Last updated August 2026.
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